ISBN 9789380942353,Transganization: For The Smart Entrepreneur (With Dvd)

Transganization: For The Smart Entrepreneur (With Dvd)



Times Group Books - New Delhi

Publication Year 2012

ISBN 9789380942353

ISBN-10 9380942354


Number of Pages 128 Pages
Language (English)


This book highlights the operational problems that firms face during the growth trajectory, while also providing ways to manoeuvre these issues. As an organization makes an upward climb, it is important to have a strategy in place to ensure that the transition in company dynamics is smooth. TransGanization For The Smart Entrepreneur (With DVD) provides insights into shaping the company as it undergoes changes and breaks away from the entrepreneur setup. The author states that TransGanization is that phase when changes take place in an organization due to the introduction of a new business model or fluctuations in the market scenario. The hit film Avatar served as the author's inspiration for this book. Just as the different species in the movie, the author tries to incorporate a similar concept in the corporate world. The book exhorts that before any modification in the organization's business model, the company policies need to be looking into. The needs of the employees should also be taken into consideration. TransGanization For The Smart Entrepreneur (With DVD) provides entrepreneurs with the tools required to asses where the company currently stands and helps them to make a transition to where they want to be. It guides them to make innovations in their business functions. The book also highlights the important role that leaders have to play during the transition period. It states that even the smallest change in an organization must be taken only with foresight, determination, and immense understanding of the company's goals and vision. The DVD included with the book provides a detailed explanation of important concepts and also features a candid interview with the author himself. About Rohit Arora Rohit Arora is a well-known management expert. He earned his Bachelor's degree from IIT, Bombay, and then went on to pursue an MBA from the Indian School of Business in Hyderabad. As part of the International Student Exchange Program, he even studied at Kellogg School of Management, USA. He is armed with over a decade of industry experience and has guided entrepreneurs across various sectors such as wellness, telecom, entertainment, and others. He has helped take organizations to next level and has also aided in governmental systems.