ISBN 9780761934844,Transnational Media and Contoured Markets

Transnational Media and Contoured Markets


SAGE India



SAGE India

Publication Year 2006

ISBN 9780761934844

ISBN-10 0761934847


Number of Pages 272 Pages
Language (English)

Information Technology

In a world increasingly polarising into media-rich and media-poor nations, the rapid spread of satellite and cable television has triggered a vigorous debate on the globalisation of media and markets. At the beginning of the twenty-first century, media and communications technologies have been converging at an unprecendented pace worldwide. Transnational Media and Contoured Markets brings a multi-faceted perspective to bear on the transformation of the broadcast and advertising industries in Asia at the turn of the century. Drawing on case studies of satellite and cable channels across South, Southeast and Northeast Asia, the author argues that the globalisation of the media and advertising can only be understood within the broader context of economic, political, social and cultural processes within nation states, subnational regions and transborder ethnic communities. Additionally, this book raises the deeper socio-ethical issues of relentless globalisation for developing countries and transnational economies worldwide. Table of Contents Preface Emergence and Divergence Mediating Globalisation Cloning StarTV Demarcating Nationality Targeting Markets Advertising Transposed Relativity of Globality Strategy Paradoxes Transcending the Boundaries Appendix A: Industry Sources Secondary Data Appendix B: Interview Sources Primary Data Monitoring Newer Media Appendix D: Relevant Websites Bibliography Index