ISBN 9788178294575,Transnational Media and Contoured Markets : Redefining Asian Television and Advertising

Transnational Media and Contoured Markets : Redefining Asian Television and Advertising



SAGE Publications Ltd

Publication Year 2004

ISBN 9788178294575

ISBN-10 8178294575


Number of Pages 304 Pages
Language (English)


Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written in an accessible and entertaining style, Mentzer identifies twelve drivers of competitive advantage as clear strategic points managers can use in their companies. These twelve drivers are derived from extensive research from more than 400 books, articles, and papers, as well as interviews with more than fifty executives in major global companies. The roles of all of the traditional business functions?marketing, sales, logistics, information systems, finance, customer services, and management?in supply chain management are also addressed. Complete with cases and real examples from corporations around the world, this book will enable students and practising managers to more effectively understand, implement and manage supply chains successfully. Table of Contents Supply Chain Management Coordinate the Traditional Business Functions Across the Company and Across the Supply Chain Collaborate with Supply Chain Partners on Noncore Competency Functions Look for Supply Chain Synergies Not All Customers are Created Equal Identify and Manage the Supply Chain Flow Cycles Managed Demand (Not Just the Forecast) Substitute Information for Assets Systems are Templates to be Laid Over Processes Not All Products are Created Equal Make Yourself Easy to Do Business With Do Not Let Tactics Overshadow Strategies Align Your Supply Chain Strategies and Your Reward Structures Putting It All Together References Index