ISBN 9780070587601,Trout On Strategy

Trout On Strategy

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ISBN 9780070587601
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Tata McGraw - Hill Education

Publication Year 2010

ISBN 9780070587601

ISBN-10 0070587604


Number of Pages 176 Pages
Language (English)


If You Don't Have the Right Strategy, You're Toast And when you really need that perfect strategy there's only one place to turn--marketing strategy guru and bestselling author Jack Trout. For over twenty years, Trout's trailblazing insights have helped business people around the globe capture mind share, conquer markets, and become market leaders. His bestselling books like Positioning, The New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified his reputation and in a business market where only the strong survive, we need Jack Trout's wisdom now more than ever. Strategy is all about winning and Jack Trout is all about strategy.