ISBN 9789381638682,TS 6 Tourism Marketing

TS 6 Tourism Marketing



Gullybaba Publishing House

Publication Year 2014

ISBN 9789381638682

ISBN-10 9381638683


Number of Pages 236 Pages
Language (English)

Computer graphics & software

TS 6 Tourism Marketing CONTENTS COVERED Block I Understanding Tourism Market Unit1 Introduction to Tourism Marketing Approaches, Relevance and Role Unit2 Market Segmentation Unit3 Tourism Markets: International and Domestic Block II Market Analysis Unit4 Marketing Research Unit5 Competitive Analysis and Strategies Unit6 Forecasting for Tourism and its Products Unit7 Role of Technology in Tourism Marketing Block III Developmental Role of Marketing Unit8 Role of Public Organisations Unit9 Role of Local Bodies Unit10 Role of NGOs Unit11 Socially Responsible Marketing Unit12 Social Marketing Block IV Marketing Mix Unit13 Product Designing Unit14 Pricing Strategies Unit15 Promotion Strategies Unit16 Distribution Strategies Unit17 The Fifth P : People, Process and Physical Evidence Block V Marketing Mix: Specific Situations Unit18 Familiarization Tours Unit19 Seasonal Marketing Unit20 Tourism Fairs and Travel Markets Block VI Destination Marketing Unit21 Regions, Cities, Leisure Spots Unit22 Events, Activities, Individuals Unit23 Shopping, Education and Culture Unit24 Marketing Local Foods Block VII Accommodation Marketing Unit25 Star Category Hotels Unit26 Alternate Accommodation Unit27 Supplementary Accommodation Unit28 Linkages in the Trade Block VIII Transport and Travel Services Marketing Unit29 Airlines Marketing Unit30 Tourist Transport Marketing Unit31 Travel Agency Marketing Unit32 Tour Operators Marketing QUESTION PAPERS 1. Question Paper Dec 2001 2. Question Paper June 2002 3. Question Paper Dec 2002 4. Question Paper June 2003 5. Question Paper Dec 2003 6. Question Paper June 2004 7. Question Paper June 2005 8. Solution Paper Dec 2005 9. Solution Paper June 2006 10. Solution Paper June 2007 11. Solution Paper Dec 2007 12. Solution Paper June 2008 13. Solution Paper Dec 2008 14. Question Paper June 2009 15. Question Paper Dec 2009 16. Question Paper June 2010 17. Question Paper Dec 2010 18. Question Paper June 2011