ISBN 9788132105855,Understanding India : Cultural Influences on Indian Television Commercials

Understanding India : Cultural Influences on Indian Television Commercials


Gavin Bennett


SAGE India



SAGE India

Publication Year 2011

ISBN 9788132105855

ISBN-10 8132105850


Number of Pages 312 Pages
Language (English)

Research methods: general

The Knowledge Translation Toolkit provides a thorough overview of what knowledge translation (KT) is and how to use it most effectively to bridge the ?know?do? gap between research, policy, practice, and people. It presents the theories, tools, and strategies required to encourage and enable evidence-informed decision-making. This toolkit builds upon extensive research into the principles and skills of KT: its theory and literature, its evolution, strategies, and challenges. The book covers an array of crucial KT enablers?from context mapping to evaluative thinking?supported by practical examples, implementation guides, and references. Drawing from the experience of specialists in relevant disciplines around the world, The Knowledge Translation Toolkit aims to enhance the capacity and motivation of researchers to use KT and to use it well. Table of Contents Foreword DR CHRISTINA ZAROWSKY Introduction I: THE CONCEPT?KNOWLEDGE TRANSLATION AND MANAGEMENT Knowledge Translation : An Introduction Knowledge Management Evaluative Thinking II: THE AUDIENCE?THE CONTEXT AND THE CONTACTS Context Mapping Bringing in the Demand: Towards the Harmony of Push and Pull III: THE MESSAGE Communication Strategy IV: THE MEDIUM?Print, Multimedia, and Social Media Print Media Multimedia Social/Popular Media V: THE TOOLBOX? EXAMPLES, TEMPLATES, AND GUIDES Strategy Checklist The Two-Pager: Writing a Policy Brief The Conference 2.0 : Making Most of Conferences Tapping Technology: Netiquette, Browsers, and Distribution Lists Word Processing Monitoring & Evaluation : Frequently Asked Questions Index About the Editors