ISBN 9780415691307,Understanding Intercultural Communication

Understanding Intercultural Communication

Publisher:

Routledge

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ISBN 9780415691307
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Publisher

Routledge

Publication Year 2013
ISBN-13

ISBN 9780415691307

ISBN-10 0415691303
Binding

Paperback

Number of Pages 208 Pages
Language (English)
Subject

Sociology, social studies

In this book, Adrian Holliday provides a practical framework to help students analyse intercultural communication. Underpinned by a new grammar of culture developed by Holliday, this book will incorporate examples and activities to enable students and professionals to investigate culture on very new, entirely non-essentialist lines. This book will address key issues in intercultural communication including: the positive contribution of people from diverse cultural backgrounds the politics of Self and Other which promote negative stereotyping the basis for a bottom-up approach to globalization in which Periphery cultural realities can gain voice and ownership Written by a key researcher in the field, this book presents cutting edge research and a framework for analysis which will make it essential reading for upper undergraduate and postgraduate students studying intercultural communication and professionals in the field.
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