ISBN 9780749449117,Up Close and Personal? (Customer Relationship Marketing At Work)

Up Close and Personal? (Customer Relationship Marketing At Work)


Bryan Fo


Kogan Page Ltd



Kogan Page Ltd

Publication Year 2012

ISBN 9780749449117

ISBN-10 074944911X

Paper Back

Number of Pages 440 Pages
Language (English)

Customer Relations

Customer Relationship Marketing (CRM) remains the biggest marketing revolution yet, swept to the forefront of management thinking by the power of technology. Although founded on apparently simple principles involving keeping in touch with, and responding to, customers, many companies still shy away from the task of building a relationship with thousands, or even millions, of people. Drawing on worldwide research into CRM, and endorsed by the Chartered Institute of Marketing, Up Close and Personal? brings together the work of four leading experts in the field Gamble, Stone, Woodcock and Foss. About Author: S Paul R Gamble was Dean and Director of a graduate business school in a major British university where he is now an Emeritus Professor. Professor Merlin Stone is a director of QCi Ltd, The Database Group Ltd, The Halo Works Ltd and NowellStone Ltd. Neil Woodcock has worked on customer management projects with multi-national companies in Europe, the Far East, South Africa and the USA. Bryan Foss is Customer Loyalty Solutions Executive within IBM Global Financial Services, currently leading an IBM business providing and integrating application-based CRM solutions for Financial Services companies worldwide