ISBN 9780070683433,Upstarts !

Upstarts !

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ISBN 9780070683433
Publisher

Tata McGraw - Hill Education

Publication Year 2009
ISBN-13

ISBN 9780070683433

ISBN-10 0070683433
Binding

Paperback

Number of Pages 272 Pages
Language (English)
Subject

Business

This eye-opening book from Inc. 's Donna Fenn reveals eight important lessons every marketer and entrepreneur can learn from these upstarts. Featuring case studies of the hottest companies-Etsy, Mint.com, Loopt, The Hundreds, MentalFloss, Threadless, College Prowler, Buzz Marketing-and interviews with the world 's coolest entrepreneurs Upstarts! offers practical advice on branding buzz, collaboration, social missions, company culture, and trend-spotting, and it demystifies the new business models that will redefine success.

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