ISBN 9780749473273,Valuable Content Marketing How to Make Quality Content Your Key to Success

Valuable Content Marketing How to Make Quality Content Your Key to Success


Kogan Page



Kogan Page

Publication Year 2015

ISBN 9780749473273

ISBN-10 0749473274


Number of Pages 272 Pages
Language (English)

Business & management

From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever. When businesses get it right and create the type of marketing people love they have a huge opportunity to connect with clients and customers in ways their customers appreciate, trust and want. Valuable Content Marketing shows how to create and share valuable content on websites and through social media and more traditional methods. This fully revised second edition of Valuable Content Marketing is a practical, focused guide to effective marketing. It includes new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries to make understanding the key concepts easier than ever. Perfect for sales, marketing and branding professionals as well as small business owners or practitioners in publicity or corporate communications, it provides inspiration from companies of all sizes that have got valuable content marketing right, from small companies like software development firm Desynit to household names like Accenture.