ISBN 9788126553075,VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT

VALUE PROPOSITION DESIGN: HOW TO CREATE PRODUCTS AND SERVICES CUSTOMERS WANT

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ISBN 9788126553075
Publisher

Wiley India Pvt Ltd

Publication Year 2014
ISBN-13

ISBN 9788126553075

ISBN-10 8126553073
Binding

Paperback

Language (English)
Subject

Business, Investing And Management

The authors of the international bestseller Business Model Generation explain how to create value propositions customers cant resist Value Proposition Design helps you tackle a core challenge of every business - creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors global bestseller, Business Model Generation, this sequel explains how to use the Value Proposition Canvas a practical tool to design, test, create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers and avoid wasting time with ideas that wont work. Youll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers needs and desires.
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