ISBN 9780070153219,Visual Merchandising

Visual Merchandising

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ISBN 9780070153219
Publisher

Tata McGraw - Hill Education

Publication Year 2009
ISBN-13

ISBN 9780070153219

ISBN-10 0070153213
Binding

Paperback

Number of Pages 256 Pages
Language (English)
Subject

Reference Work

This book is aimed at presenting a complete picture in terms of how the 'Visual Merchandising ' (VM) function is performed in the retailing industry. Written in the Indian context, it emphasizes the point that VM is more than just a 'creative ' or ' display ' job. Rather, it is an important tool in the science of retailing.

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