Rupa & Co
A quite exceptional new book from Ireland's Coffee Boys,... in it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience. ... the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.'
Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.
In this book you'll sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys's have 40 years' experience in how make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is sometimes in this book for everyone.
With 52 motivating tips and suggestions (plus an extra idea for good measures), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.
With this book you'll be able to:
Make more money and work less
Have happier customers who spend more money
Win more customers without spending a fortune
Enjoy running your business more
Create customers who rave about your business and consequently generate more customers through word of mouth
What are you waiting for?
John Richardson has been, and still is, involved some of the most successful sandwich and coffee bars, and turnkey consultancy projects in the UK, and is an extert in marketing and financial business modelling. He currently spends the majority of this time helping his international client base increase their profitability in their coffee related business.
Hugh Gilmartin is well known in international coffee business circles. He speaks at conferences in Europe and the US, and is a board member of The Speciality Coffee Association of Europe.