ISBN 9781137278357,What Chinese Want

What Chinese Want

Author:

Tom Doctoroff

Publisher:

Macmillan(US)

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ISBN 9781137278357
Publisher

Macmillan(US)

Publication Year 2013
ISBN-13

ISBN 9781137278357

ISBN-10 1137278358
Binding

Paperback

Number of Pages 272 Pages
Subject

International business

Tom Doctoroff marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their implications for businesspeople, marketers, and entrepreneurs.

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