ISBN 9781422104606,What is Marketing?

What is Marketing?

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ISBN 9781422104606
Publisher

Harvard Universal Press

Publication Year 2006
ISBN-13

ISBN 9781422104606

ISBN-10 1422104605
Binding

Paperback

Number of Pages 224 Pages
Subject

Sales & marketing

Explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers. This book provides the foundation on which to begin developing those skills and insights applicable in a variety of situations: in the old economy as well as in the new; and in both service and manufacturing sectors.

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