ISBN 9781259064494,What The Plus

What The Plus

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ISBN 9781259064494
Publisher

Tata McGraw - Hill Education

Publication Year 2012
ISBN-13

ISBN 9781259064494

ISBN-10 1259064492
Binding

Paperback

Number of Pages 208 Pages
Language (English)
Subject

Marketing

In What the Plus! Kawasaki explains how to use and master the most important Google+ mechanics. He describes the best ways to get started, construct a compelling profile, achieve trustworthiness, optimize for social searches, post and share comments and photos, respond to comments and gain followers. A Huge and Growing Market: Google+ has more than 200 million users and, according to marketing services firm Experian Hitwise, the number of visits was up 27% between February and March 2012; conversely, Facebook was down 1.3 billion visits between July of 2011 and March of 2012 at 15% drop. Kawasaki, is one of the top social-media personalities with 2.5 million Google+ followers, 1 million Twitter followers and 250,000 Facebook subscribers. His previous book, Enchanment, was a New York Times bestseller. Kawasaki has a busy speaking schedule to a diverse collection of organizations, including Nike, Audi, Wal-Mart, Sprint, Hewlett Packard, IBM, Saturn, Stanford University, Haddasah, TIE, Calgary Flames, The Body Shop, MIT, Forbes and Aved.

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