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|Number of Pages||250 Pages|
What to say and when to shut up is a useful and interactive book on persuasive communication for corporates, students, entrepreneurs and anybody who is looking to make a lasting impression on their audience. Through a practical AEIOU Xtra E-framework and examples from inspiring leaders like Mahatma Gandhi, Malala Yousafzai, Steve Jobs, Martin Luther King, J. K. Rowling, among others, this book will help you become a persuasive communicator. Rakesh Godhwanis invaluable advice includes ways to Motivate audiences to action Nail the interview for your dream job Make impressive business presentations Pitch to investors to raise money Sell a product to a client Negotiate a win-win Network professionally and socially Resolve conflicts Praise A user-friendly guide for navigating difficult situations and discussions that we come across both in our professional and personal lives definitely a must read. - Prof Praveen Kopalle, professor of marketing and chair, marketing department, tuck school of business, Dartmouth college. Even as I talk to my patients, I make it a point to look into their eyes, touch them and in that gesture see the amazing power of healing set in. Speech carries not just the power of the word, it touches the healer within. An apt book. - Dr. Devi Shetty, chairman, Narayan Hrudayalaya hospitals. A good teacher helps you understand and empowers you to be effective. Rakesh Godhwani does exactly that in this insightful book on the art of persuasion. - Prof M. V. Rajeev Gowda, member of parliament, Rajya Sabha. A book on a compelling subject. The art of effective communication, both speaking and listening, can make or break careers of talented professionals. All aspiring leaders and entrepreneurs should read this. - Samir Kumar, managing director, inventus advisory services India. In todays globalized world, impactful communication is a critical factor for managers and leaders to succeed in business. Rakeshs book, written in a very simple style, is a very practical guidebook to nurture and sharpen capabilities in this area. This book will be especially useful for a lot of marketing and communication experts. - Saugata Gupta, managing director and CEO, Marico Ltd. Communication and persuasion skills in students and young professionals is a very important topic for the industry and I am glad that finally, someone from India has given this subject its due credit. It will be good if all colleges, through this book, build this critical expertise among the students. The industry will greatly benefit by having a workforce which can communicate effectively. - R. Chandrasekaran, executive vice chairman, cognizant India and chairman, NASSCOM. People are increasingly interested in knowing why something needs to be done versus being told what they need to do. In todays corporate world, leaders will be effective only if they are able to persuade or convince others to follow. Adopting Godhwanis simple yet powerful 6 element framework will help readers master the elusive and uncommon art of persuasive communications. - Das Narayandas, senior associate dean, HBS publishing and executive education, James J. Hill professor of business administration, Harvard business school. About the Author Rakesh Godhwani calls himself a nobody. After spending amazing formative years in great organizations in the high-tech space like Wipro, Intel and Qualcomm-doing different roles in sales, product marketing and business development - Rakesh realized that his passion lay in helping others reach their maximum potential and fulfill their dreams. Rakesh currently heads IIM Bangalore alumni association, coaches entrepreneurs and leaders in the hi-tech sector, teaches managerial communication and communication for leaders at IIM Bangalore, does yoga, cycles his way to work, earns a fraction of what he used to but lives a million times better. Rakeshs first book plunnge was released in July, 2011. His second book seek-finding your true calling was published by Random House India in 2013. He is an alumnus of KREC (Now NITK) Surathkal, class of 1997 and of IIM Bangalore PGSEM, class of 2004. Rakesh is currently pursuing his PhD from Cardiff Metropolitan university which is expected to finish in 2015.