ISBN 9781259005428,What Would Steve Jobs Do?

What Would Steve Jobs Do?



Tata McGraw - Hill Education

Publication Year 2011

ISBN 9781259005428

ISBN-10 1259005429


Number of Pages 240 Pages
Language (English)


What Would Steve Jobs Do? breaks down Jobs?s genius into six manageable parts, which you can use to face today?s toughest business challenges and transform your company into an Apple-style industry leader. Learn how Jobs viewed the customer. Find out how he built Apple?s culture. Discover his pioneering approaches to marketing, branding, team building, and leading. Running a successful business today is tougher than it has been in generations?if not ever. No one understood this better than Steve Jobs. He is gone, but his legacy of business creativity and innovation is unparalleled. Surmount every challenge that comes your way and take your business to new heights using these lessons from the greatest innovator of our time. About the Author Peter Sander is an author, researcher, and consultant in the fields of business, personal finance and location reference.