ISBN 9781848876866,Where Truth Lies : Trust And Mortality In The Business Of Pr, Journalism And Communications

Where Truth Lies : Trust And Mortality In The Business Of Pr, Journalism And Communications

Publisher:

Atlantic Books

Rs450

Publisher

Atlantic Books

Publication Year 2010
ISBN-13

ISBN 9781848876866

ISBN-10 1848876866
Binding

Paperback

Number of Pages 272 Pages
Language (English)
Subject

Business

The relationship between the serious news media and the truth is under scrutiny as never before. In recent years the BBC and the New York Times have been knocked sideways by scandals alleging exaggeration and distortion. At the same time, the influence of the PR industry continues to expand, so that no organisation that is serious about communicating its message can be without a PR strategy. In a series of wideranging essays about public relations and journalism, Where the Truth Lies tackles head-on issues as diverse as the public role of PR, the reportage of crises and the role of `new` media. It also includes Julia Hobsbawm`s four point plan to remake the relationship between PR and journalism. Contributors include John Lloyd, Simon Jenkins, Peter Oborne, Mark Borkowski and Janine di Giovanni
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