ISBN 9781259028229,Why Monk Bought The Ferrari?: How Successful Brands Create Consumer Relevant Differentiation

Why Monk Bought The Ferrari?: How Successful Brands Create Consumer Relevant Differentiation

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ISBN 9781259028229
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ISBN 9781259028229
Publisher

Tata McGraw - Hill Education

Publication Year 2012
ISBN-13

ISBN 9781259028229

ISBN-10 1259028224
Binding

Paperback

Number of Pages 108 Pages
Language (English)
Subject

Budgeting & financial management

Why Monk bought the Ferrari talks of how leading brands across the globe reached where they are by following simple yet meticulous strategies to understand and identify the market, hence, positioning themselves in the hearts and minds of people. As part of this read, you will also explore answers to questions like: How did Harvard Business School leverage pricing and sizing strategy to step change its brand impact? Why has brand Virgin been able to extend to so many un-related categories? What truly is behind the success of Hard Rock Cafe? How critical was packaging design for Amul butter in India? And many more...