ISBN 9788120334755,Winning Behavior: What The Smartest, Most Successful Companies Do Differently

Winning Behavior: What The Smartest, Most Successful Companies Do Differently



Professional Titles|Amacom

Publication Year 2008

ISBN 9788120334755

ISBN-10 8120334752


Number of Pages 368 Pages
Language (English)


This book gives companies a way to increase business by "outbehaving" rivals so that customers see a positive behavioral difference at every customer touchpoint--from product development and branding to bids and proposals, service, and more. This title is packed with case histories and examples. It features interviews with high-profile executives. Based on studies of exemplary organizations such as Disney, Nordstrom, Volvo, Southwest Airlines, Harley-Davidson, etc. This book helps you build practices that are unique to your company and irresistible to customers. Also learn to differentiate your company on the following four behavioral frontiers: (i) Operational (ii) Interpersonal (iii) Exceptional (IV) Symbolic Table of Contents Preface Acknowledgments Chapter 1 The Final Frontier Chapter 2 We Will Assimilate You Chapter 3 You Are How You Behave Chapter 4 The Four Ways To Create Behavioral Differentiation Chapter 5 The Gold Standards In Behavioral Differentiation Chapter 6 Random Acts Of Kindness Chapter 7 Exceptional Values Chapter 8 Living The Promise Chapter 9 The Engines That Drive Behavioral Differentiation Chapter 10 Why Southwest Arilines Soars: B2C Behavioral Differentiation Chapter 11 Searching For Stars: B2B Behavioral Differentiation Chapter 12 Creating And Sustaining Behavioral Differentiation Index