ISBN 9781422166956,Winning in Emerging Markets

Winning in Emerging Markets

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ISBN 9781422166956
Publisher

Harvard Universal Press

Publication Year 2010
ISBN-13

ISBN 9781422166956

ISBN-10 1422166953
Binding

Hardback

Number of Pages 272 Pages
Subject

Business strategy

Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.
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