ISBN 9788132104421,Winning Strategies for Business

Winning Strategies for Business



SAGE Publications Ltd

Publication Year 2010

ISBN 9788132104421

ISBN-10 8132104420


Number of Pages 288 Pages
Language (English)


Winning Strategies for Business is a comprehensive strategic management resource that brings together all the business tools that managers need for surviving business challenges and succeeding in the dynamic economic environment of today. The recent global economic crisis has alerted the business world to the need for maintaining a strategic edge through productivity enhancement, cost management and product innovation. The book provides a holistic and contemporary lesson on strategic management by encompassing areas like strategy development, new economic policy, strategies for survival, competitive advantage, growth, mergers, globalization, innovation, and portfolio management. The author also brings together numerous examples and case studies on companies like Infosys, Reliance, Biocon and Amul to explain how organizations have faced and dealt with business and economic challenges. Product Description Review In these times of tough competition, just being a good manager is not good enough. You have to be proficient in strategic management. The book comprehensively compiled all the business tools that managers need to survive challenges and succeed in an increasingly dynamic market. With chapters on strategy development, new economic policy, strategies for survival, competitive advantage, growth, managers, globalisation, innovation and portfolio management, this book also serves as a handy reference guide. (Mail Today) This book is highly recommended for all budding management professionals who aspire to become leaders and entrepreneurs in the long run since it explains all essential aspects of strategic management (supported with practical examples and case studies) that allows a manager to develop a winning plan for his / her company. (Consulting Ahead) About the Author Rajat K Baisya has served as a Senior Professor in Marketing, Strategic Management, International Business, and Project Management at the Department of Management Studies, Indian Institute of Technology, Delhi. He was the President and CEO of the Emami Group of Companies and Senior Vice President, Business Development of Reckitt Benckiser India Ltd. He has also been associated with companies like Escorts Ltd, United Breweries Group, Best Food International (Unilever Group) and Parle-Bisleri Group in very senior management capacities. He was a member of Research Management Board of International Project Management Association (IPMA), Switzerland and is on the editorial board of many international journals. He is the Chairman of Strategic Consulting Group Pvt. Ltd and Frontier Agro Industries Pvt. Ltd, and also a Director on the Board of North Eastern Development Finance Corporation Ltd. He has over 300 research publications and authored five books and is associated with numerous trade and professional bodies in India and abroad. He is the Founder President of Project and Technology Management Foundation. He is a consultant to many large Indian and multinational corporations. Professor Baisya was the recipient of Gardner Award for the year 1974 and Dr J.S. Pruthi Award for the year 2001 for significant contribution to the processed food industry in India. He received the Commendation Award of National Institute of Management and Technology for 2002 for significant contribution in corporate turnaround strategy. He has recently won the Best Professor of Marketing Management Award from Bloomberg UTV.