ISBN 9780273650904,Wired Words

Wired Words

Author:

Steve Morris

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ISBN 9780273650904
Publisher

Pearson Education

Publication Year 2000
ISBN-13

ISBN 9780273650904

ISBN-10 0273650904
Binding

Paperback

Number of Pages 208 Pages
Subject

Organizational theory & behaviour

All organizations have their own personality, or corporate DNA. This may affect the way a company writes, communicates and speaks. We need to analyze the personality of a business and develop a coherent approach to language that helps build and strengthen brand impact. Wired words are core to this.
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