ISBN 9788184006513,Yuva India : Consumption and Lifestyle Choices of a Young India

Yuva India : Consumption and Lifestyle Choices of a Young India


Ray Titus


Random House

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ISBN 9788184006513
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Random House

Publication Year 2015

ISBN 9788184006513

ISBN-10 8184006519


Number of Pages 192 Pages
Language (English)

Business & Economics

This title delves into the lifestyles of India’s young men and women. While discussing what makes them tick, it unveils the phenomenon of the attitudinal convergence that is swiftly growing across youth squadron in India. Tracing its origin to the entry and exposure to a cosmopolitan culture, the research behind convergence zeroes in on how a young India is defining its identity in terms of the modern time sensibilities. Based on studies done for over a decade, the author documents and analyzes how India’s youth approaches the themes of identity, sexuality, personal relevance, image, spirituality, social connections and community and professional pursuits and tries to make sense of their aspirations.

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