Business Anthropology

Author:

Ann T. Jordan

Publisher:

Medtech Publishers

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Availability: Available

Publisher

Medtech Publishers

Publication Year 2015
ISBN-13

9789384007218

ISBN-10 9384007218
Binding

Paperback

Number of Pages 160 Pages
Language (English)
Dimensions (Cms) 22.5X15X1
Weight (grms) 210

Viewed as a breakthrough in applied anthropology, Business Anthropology was the first concise work to juxtapose, compare, and integrate anthropological methods and theories with those of contemporary business practices and theories. In this latest edition, Jordan retains enduring, illustrative examples and adds fresh insights to familiarize readers with anthropological techniques and show their ever-growing utility in a variety of organizational and consumer settings.


Business Anthropology explains how anthropologists’ distinctive training and skills equip them to address issues ranging from work processes, diversity, and globalization to product design and consumer behavior, in both for-profit and nonprofit organizations. Anthropologists use a holistic approach to gather and analyze data. They get to know people both inside and outside the organization, understand diverse perspectives from an objective viewpoint, gain in-depth knowledge about local wants and needs, and see old realities in new ways.

Ann T. Jordan