Digital Marketing Insights

Author:

Satinder Kumar

,

Manoj Bansal

Publisher:

ASTRAL INTERNATIONAL (P) LTD.

Rs860 Rs1195 28% OFF

Availability: Available

    

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Publisher

ASTRAL INTERNATIONAL (P) LTD.

Publication Year 2019
ISBN-13

9789388982085

ISBN-10 9388982088
Binding

Hardcover

Edition First
Number of Pages 183 Pages
Language (English)
Dimensions (Cms) 24.2 X 16 X 1.5
Weight (grms) 392


Digital Marketing Insight is an edited book, which include reputed research chapters concerning digital world. This book has described the importance of digital marketing in the recent era of competition. It’s common challenge since many businesses know how vital digital and mobile channels are today for acquiring and retaining customers. This book would be helpful for the business institutions to bring out actual requirement and needs of the customers and how the needs should be satisfied through the digital marketing in short time and less cost.


Satinder Kumar

Satinder Kumar is best known for his work on Digital Marketing. He has qualified two times UGC - NET and done Doctoral Degree in the area of “Ethical Issues in E- marketing”. He has been an Assistant Professor in the area of Marketing at School of Management Studies (SMS) since 2009, Prior to joining SMS. He has published more than 40 articles / research papers in a wide range of leading management and psychology journals including journal of Tourism Management.

Manoj Bansal

Manoj Bansal is an Assistant Professor in commerce at University Centre for Distant Learning (UCDL) of Chaudhary Devi Lal University Sirsa (Haryana). He has a significant professional carrier in commerce and management with major qualifications such as M.Com, M.Phil, UGC-NET (Commerce), MBA, Ph.D . He has published about 17 research papers in reputed journals.
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