e-Market Dominance: How to Use the Internet to Win & Keep Customers

Author:

Brian Ash

,

Tom Lambert

Publisher:

McGraw Hill Education

Rs1163 Rs2114 45% OFF

Availability: Available

    

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Publisher

McGraw Hill Education

Publication Year 2001
ISBN-13

9780077098070

ISBN-10 0077098072
Binding

Paperback

Number of Pages 220 Pages
Language (English)
Dimensions (Cms) 22 X 16 X 1.5
Weight (grms) 444

"E-Market Dominance" provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise "how to" book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help you: build and sustain key relationships with the right type of customer (and more of them); squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how to: improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.

Brian Ash

Tom Lambert

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