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Publisher | McGraw Hill Education |
Publication Year | 2001 |
ISBN-13 | 9780077098070 |
ISBN-10 | 9780077098070 |
Binding | Paperback |
Number of Pages | 220 Pages |
Language | (English) |
Dimensions (Cms) | 22 X 16 X 1.5 |
Weight (grms) | 444 |
"E-Market Dominance" provides a comprehensive programme, enabling businesses, at minimum cost, to attract and retain loyalty customers via the web. A concise "how to" book, it combines the Internet expertise of a leading web site designer, with the marketing skills and knowledge of a globally acknowledged marketing specialist. The book should help you: build and sustain key relationships with the right type of customer (and more of them); squeeze the best value out of your web site; and integrate the Internet into the overall sales and marketing strategy of your company. In addition, it will help you make informed decisions on how to: improve the effectiveness of your web site; get your site on page one of major search engines; and profit from e-mail marketing.
Brian Ash
,Tom Lambert
McGraw Hill Education