Emotion Marketing: The Hallmark Way of Winning Customers for Life

Author:

Scott Robinette

,

Claire Brand

Publisher:

McGraw Hill Education

Rs1261 Rs3003 58% OFF

Availability: Available

    

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Publisher

McGraw Hill Education

Publication Year 2001
ISBN-13

9780071364140

ISBN-10 0071364145
Binding

Hardcover

Number of Pages 247 Pages
Language (English)
Dimensions (Cms) 23 X 16 X 2.5
Weight (grms) 529

To its millions of loyal customers world-wide, the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture―the customer’s heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.


This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
• How emotion works to cement customer loyalty
• The 3 Emotional E’s―Equity, Experience, and Energy


Scott Robinette (Kansas City, MO) is General Manager of Hallmark Business Expressions. Claire Brand (Kansas City, MO) is Customer Marketing Manager at Hallmark. Vicki Lenz (Atlanta, GA) is a writer, consultant, and speaker on business, leadership, and marketing.

Scott Robinette

Claire Brand

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