There is a charm in a gracious personality which it is very hard to ignore. Everyone wants to interact with charismatic people. Wouldn’t you like to be one of those magnetic people? Some people are naturally magnetic, but when you analyze their charm you will find they possess certain qualities which we all instinctively admire – qualities which attract every single human being such as generosity, magnanimity, cordiality, empathy, a broader view of life, helpfulness and optimism. You can develop a warm, outgoing and welcoming personality if you master the techniques in this book, by learning how to: Build trust; make new friends and keep old friends. Influence the people with whom you interact Create a cooperative, collaborative and congenial environment Develop a working camaraderie with colleagues and associates Assess and understand other people’s personalities, to relate effectively to them