It deals with strategies that aim to not force a product or service on the customers but rather understand their needs and provide them with content that they like which will eventually persuade them to buy the product or service. The book caters to both academic and professional needs and has numerous examples and case studies to help gain the desired clarity. Thus, the USP of our books are: 1. Forms the base line for choosing a career in Digital Marketing and gives a broad coverage aligning theory to practice 2. Simplified English especially suited for Indian audience 3. Concepts explained with help of relevant figures, diagrams and examples . 4. Exercises for readers at end of each section 5. Fits both academic and professional needs. 6. Examples and Case studies from Indian context. Contents Chapter 1: Inbound Marketing An Introduction Chapter 2: Implementing and Analysing Inbound Marketing Chapter 3: The Art and Science of Consumer Connections Chapter 4: Customer Conversion Machine Chapter 5: Content Marketing Chapter 6: Enticing Visitors to your Website Chapter 7: the Concept of Conversion Chapter 8: Measuring Success with Analytics.