This book highlights the most recent conceptual developments in marketing in marketing-with an emphasis on the import ants of teamwork between marketing and all the other functions of the business such as finance. it initiates new outlooks in successful strategic market planning, and presents supplementary market forces of planning and customer-driven action coverage includes a focus on marketing cost control chapter topics discuss marketing cost control chapter topics discus marketing mix strategic planning and finance for marketing dealing with the competition designing pricing strategies and programmes and marketing cost analysis for marketing managers who want to increase their understanding of the major issues of strategic tactical and administrative marketing-along with the opportunities and needs of the marketplace in the year ahead This book will help to examine the model shift that has occurred in the marketplace and brings to a close some further question on how the future of management can be addressed.