Marketing Communication: New Approaches, Technologies, and Styles

Author:

Allan J. Kimmel

Publisher:

OXFORD UNIVERSITY PRESS

Rs2008 Rs4017 50% OFF

Availability: Available

    

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Publisher

OXFORD UNIVERSITY PRESS

Publication Year 2005
ISBN-13

9780199276950

ISBN-10 0199276951
Binding

Paperback

Number of Pages 320 Pages
Language (English)
Dimensions (Cms) 22 X 17 X 2
Weight (grms) 495

Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.

Allan J. Kimmel

Allan J. Kimmel is a retired Professor of Marketing at ESCP Europe in Paris, France and served as a visiting professor at Université Paris IX-Dauphine (Paris) and ESSEC Business School (Paris), and visiting lecturer at TEC de Monterrey (Mexico), Universidad de San Andrés (Buenos Aires, Argentina), Turku School of Economics (Finland), and the University of Vaasa (Finland). His research and writing interests focus on consumer behavior, marketing and research ethics, deception, commercial rumors, connected marketing, and word of mouth.
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