Marketing Management

Marketing Management

Author:

Satinder Kumar

,

Manoj Bansal

Publisher:

ASTRAL INTERNATIONAL (P) LTD.

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Publisher

ASTRAL INTERNATIONAL (P) LTD.
Publication Year 2021
ISBN-13

9789389719994
ISBN-10 9789389719994
Binding

Paperback
Edition First
Number of Pages 338 Pages
Language (English)
Dimensions (Cms) 23.1 X 15.7 X 1.8
Weight (grms) 552


Marketing Orientation is an essential for the success of business organization, as marketing has become cumbersome in competitive era. Fundamental understanding of marketing principals and marketing techniques help the business organization to have the consumer acceptance and loyalty profitably. Understanding of marketing is also essential for the consumer to take right buying decision at right time.


Satinder Kumar

Satinder Kumar is best known for his work on Digital Marketing. He has qualified two times UGC - NET and done Doctoral Degree in the area of “Ethical Issues in E- marketing”. He has been an Assistant Professor in the area of Marketing at School of Management Studies (SMS) since 2009, Prior to joining SMS. He has published more than 40 articles / research papers in a wide range of leading management and psychology journals including journal of Tourism Management.

Manoj Bansal

Manoj Bansal is an Assistant Professor in commerce at University Centre for Distant Learning (UCDL) of Chaudhary Devi Lal University Sirsa (Haryana). He has a significant professional carrier in commerce and management with major qualifications such as M.Com, M.Phil, UGC-NET (Commerce), MBA, Ph.D . He has published about 17 research papers in reputed journals.
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