The Research in Action feature links the concepts discussed in the chapter to actual industry practiceThe case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the futureNumerous examples and problems  framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methodsMarginal definitions reinforce critical concepts and provide simple descriptions for complex theories

Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach