Marketing Research

Author:

Bajpai

Publisher:

Pearson Education

Rs503 Rs599 16% OFF

Availability: Available

    

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Publisher

Pearson Education

ISBN-13

9789332536371

ISBN-10 9332536376
Binding

Paperback

Language (English)
Weight (grms) 1020

The Research in Action feature links the concepts discussed in the chapter to actual industry practiceThe case study at the end of each chapter acquaints learners with a variety of organizational scenarios that they may encounter in the futureNumerous examples and problems  framed using real data from Indiastat.com and CMIE highlight the business applications of marketing research methodsMarginal definitions reinforce critical concepts and provide simple descriptions for complex theories


Modern statistical software programs explain multivariate statistical techniques using a step-by-step approach 

Bajpai

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