Reviewers tell us that case/fair/Oster is one of the all-time bestselling principles of economics texts because they trust it to be clear, thorough and complete. Readers of Principles of Economics, twelfth edition, global edition, come away with a basic understanding of how market economies function, an appreciation for the things they do well and a sense of things they do poorly. With the latest research and added exercises, students begin to learn the art and science of economic thinking and start to look at some policy and even personal decisions in a different way.
Spotlights Recent Research
Shows the power and breadth of economic models
Introduction of a competitive market model first, followed by non-competitive market structures gives students a clear understanding of basic economic theory and how market opportunities operate.
Keynesian Cross material is integrated throughout the text
Incorporation of international examples and applications includes discussion of.
The many countries that contributed to creating the iPod (Chapter 1).
How UPS is using technology to speed worldwide delivery (Chapter 7).
How high speed trains in Europe benefit travellers, the environment and the economies of communities served (Chapter 10).
The world’s distribution of income and how technology affects distribution (Chapter 33).
The world economy (Chapters 35 and 36)
Table of Contents
Part I. Introduction to Economics
1. The Scope and method of economics
2. The economic problem. Scarcity and Choice
3. Demand, Supply and Market Equilibrium
4. Demand and Supply Applications
Part II. the Market System
6. Household Behaviour and Consumer Choice
7. The Production Process. the Behaviour of Profit-Maximizing Firms
8. Short-Run Costs and Output Decisions
9. Long-Run Costs and Output Decisions
10. Input Demand. the Labour and Land Markets
11. Input Demand. the Capital Market and the Investment Decision
12. General Equilibrium and the Efficiency of Perfect Competition
Part III. Market Imperfections and the Role of Government
13. Monopoly and Antitrust Policy
15. Monopolistic Competition
16. Externalities, Public Goods and Common Resources
17. Uncertainty and Asymmetric Information
18. Income Distribution and Poverty
19. Public Finance. the Economics of Taxation
Part IV. Concepts and Problems in Macroeconomics
20. Introduction to Macroeconomics
21. Measuring National Output and National Income
22. Unemployment, Inflation and Long-Run Growth
Part V. The Core of Macroeconomic Theory
23. Aggregate Expenditure and Equilibrium Output
24. The Government and Fiscal Policy
25. Money, the Federal Reserve and the Interest Rate
26. The Determination of Aggregate Output, the Price Level and the Interest Rate
27. Policy Effects and Cost Shocks in the AS/AD Model
28. The Labour Market in the Macro economy
Part VI. Further Macroeconomics Issues
29. Financial Crises, Stabilization and Deficits
30. Household and Firm Behaviour in the Macro economy. A Further Look
31. Long-Run Growth
32. Alternative Views in Macroeconomics
Part VII. the World Economy
33. International Trade, Comparative Advantage and Protectionism
34. Open-Economy Macroeconomics. The Balance of Payments and Exchange Rates
35. Economic Growth in Developing Economies
Part VIII. Methodology
36. Critical Thinking about Research.