THE NEW ASIAN WOMEN: WOMEN'S MAGAZINE AND SPREAD OF MASS CULTURE

Author:

A. K. Yadav

Publisher:

MD PUBLICATIONS PVT LTD

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Availability: Available

Publisher

MD PUBLICATIONS PVT LTD

Publication Year 2010
ISBN-13

9788175332942

ISBN-10 8175332948
Binding

Hard Cover

Edition FIRST
Number of Pages 247 Pages
Language (English)
Dimensions (Cms) 22x14x1
Weight (grms) 448

Women’s magazines play a variety of roles: they are forms of entertainment, sources of education and trade journals and historically are the precursors to today’s “Virtual Communities”. The magazines allow for two-way communication between readers and writers, rather than the one-way communication of books. Women’s magazines weren’t always a medium for recycled, superficial news, nor were their readers always in the market for it. They used to be thoughtful, provoking, political and something completely different from what we pick up today.


In the very early women’s press, the contents were predominantly literature; with a lesser amount of personal advice. What distinguished women’s magazines was the personal nature of the material. The roles of women’s magazines, as educators, as virtual communities and as trade papers are interrelated. The areas that magazines choose to educate their readers in, and the elements that define the trade of housewife are aspects of the community created and represented by magazines.

A. K. Yadav

A K Yadav BA, MA and PhD is a Reader in the Department of Sociology in Post Graduate College in Utter Pradesh. He is attached with the Department teaching this discipline for last 18 years and was also Head of the Department for three terms. He had conducted Departmental seminars and also participated in other Universities.
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