The New Marketing Era: Marketing to the Imagination in a Technology-Driven World

Author:

Paul Postma

Publisher:

McGraw Hill Education

Rs700 Rs1555 55% OFF

Availability: Available

    

Rating and Reviews

0.0 / 5

5
0%
0

4
0%
0

3
0%
0

2
0%
0

1
0%
0
Publisher

McGraw Hill Education

Publication Year 1998
ISBN-13

9780070526754

ISBN-10 0070526753
Binding

Hardcover

Number of Pages 176 Pages
Language (English)
Dimensions (Cms) 21 X 14.8 X 2.5
Weight (grms) 411

"Paul Postma is one of those rare marketing thinkers whose deep technical knowledge and psychological insights make him a perfect guide to illuminate for 'Old Era Marketers' the rich opportunities being opened up by the new electronic media." - Philip Kotler, Distinguished Professor of International Marketing, Northwestern University. "His approach has proved invaluable as we developed our marketing strategy and increased our revenues." - Thomas Van Velthoven, Director of Marketing, The International Red Cross. "His knowledge and insight have proven invaluable to our marketing strategy." - H.J. Kievits, Marketing Communications, Shell. "Postma is the ideal person to guide us into the new marketing era." - Gert Bouwkamp, Senior Executive Vice President, Rabobank. "This fascinating book made me completely rethink my company's marketing strategy." - Peter M. Verkuyl, Managing Director, Auto Lease Holland. "An outstanding marketer, Postma's innovative approach is highly stimulating." - Tom H.M. Dunn, Director Meespierson, The Fortis Group. "His concepts, theories, and applications helped us get up to speed in 'Customer Management' thinking." - Ingrid K. Van Rossum, Vice President Distribution, KLM Royal Dutch Airlines. "A leading authority, he's able to bridge the opportunities of tomorrow with the customer needs of today." - Paul Malschaert, Decision Support Manager Europe, Compaq.

Paul Postma

No Review Found