Webcasting: Broadcast Marketing Over The Net

Author:

Jessica Keyes

Publisher:

McGraw Hill Education

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Availability: Available

    

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Publisher

McGraw Hill Education

Publication Year 1997
ISBN-13

9780070345812

ISBN-10 0070345813
Binding

Paperback

Number of Pages 317 Pages
Language (English)
Dimensions (Cms) 20 x 15.8 x 2.5
Weight (grms) 500

Until now, surfing has been the only way for Internet users to find the kind of information they want. with this text, they can have customized content delivered right to their "cyber door", turning the Web into an interactive broadcast medium - including audio and video.

Jessica Keyes

"Jessica Keyes has written a thorough guide to broadcasting via the World Wide Web. It explains the ins and outs of this new medium, offers a step-by-step guide for producing a Webcast, covers information on new Webcasting technologies, and presents case studies of successful webcasters. " -- The Journal, 7/97
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