What's the most important factor in becoming a successful salesperson? Is it ambition and drive? Maybe it's enthusiasm. Or, maybe, success in sales just boils down to good old-fashioned hard work. While all of these things no doubt contribute to sales success, the real key, according to David Snyder, is understanding and knowing how to read different personality types -including one's own. Mind-Read Your Customers shows readers how to use the principles of behavioral psychology (made easy and accessible) to master the art and science of salesmanship. Using the book's wealth of useful ideas and tools, readers will: Gain insight into their own personalities, Identify their strengths and weaknesses, Improve relationships with customers, Enhance teamwork, Increase sales. Innovative and empowering, yet down-to-earth and humorous, this book is an invaluable resource for anyone in sales, marketing or customer service on how to take selling skills to the next level.