Basics of Distribution Management: A Logistical Approach

Author:

Satish S. Kumar

Publisher:

PHI Learning Pvt. Ltd.

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Publisher

PHI Learning Pvt. Ltd.

Publication Year 2003
ISBN-13

9788120321823

ISBN-10 8120321820
Binding

Paperback

Number of Pages 272 Pages
Language (English)
Weight (grms) 400

Physical Distribution is a distinct but integral part of business logistics, involving all those activities relating to the physical movement of goods from the factory to the consumer. Recently, the concept has been expanded to supply chain management which enables better customer relationship with smooth supply of goods. This introductory text is focused on the essential concepts, tools and strategies that comprise Distribution Management. It emphasizes the idea that distribution management is an effective marketing strategy and a potent competitive tool. Defining the concept of physical distribution in the initial chapter, the book then describes in detail the objectives, functions and components of all the activity centres of physical distribution in the Indian context, from a systems approach. An exclusive chapter is devoted to transportation functions, highlighting the features of interstate movement of goods and the legal procedures related to them. Sufficient coverage is also given to related topics such as distribution control, performance evaluation and organization of physical distribution, besides the 'trade-off' concept. The book, with its wide coverage of topics, should prove to be of immense value to undergraduate students in Business Administration and Business Management. Key Features: • Includes numerous line diagrams and photographs that enhance presentation and understanding of the concepts • Gives real-world examples and short case studies of well-known Indian and foreign manufacturers. • Provides questions at the beginning of each chapter setting the objectives, besides giving chapter-end summary and exercises, which stimulate discussion.

Satish S. Kumar

(Ph.D.; M.B.A, S.U.N.Y., New York) is Professor of Marketing at the University Business School, Panjab University, Chandigarh. An advisor to Panjab University under the Center for Industry Institute Interface Program, Prof. Kapoor has been consultant to a number of organizations. Besides, he has also contributed extensively to reputed journals in India and abroad
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