Excerpt from Advertising Campaigns Thruout the d104 the point of View is chiefly that of the manufacturer, because the manufacturer's ad vertising campaign is inclusive of all advertising problems - his dealers' as well as his own. Most of the subjects treated, therefore, will be of interest to the dealer as well as to the manufacturer. In the few cases in which the distributer's advertising cam paign presents problems entirely different from the manufacturer's, the problems are treated in the d104 on Merchandising