Availability: Out of Stock
0.0 / 5
Publisher | PHI Learning |
Publication Year | 2002 |
ISBN-13 | 9788120330276 |
ISBN-10 | 9788120330276 |
Binding | Paperback |
Number of Pages | 520 Pages |
Language | (English) |
Weight (grms) | 771 |
This comprehensive introduction to electronic commerce presents the concepts, strategies, and techniques that can be used to build profitable Web business sites. Taking a systems analysis and design view, it looks at e-commerce as an operational process and guides students through the mechanics of planning an e-business, designing a Web site, evaluating its performance, and developing a procedure for maintaining Web presence. Aimed at management, finance, marketing, information technology, and computer science students, the book provides the most up-to-date technical, operational, and managerial details and also focusses on the resultant interrelationships. Tools to promote effective learning include chapter-end-summaries, highlighted key terms, Web exercises, review and discussion questions, a glossary, and an exhaustive list of references.
Elias M
PHI Learning