Marketing is a significant aspect of business management. It involves market research, targeting and segmentation, pricing and promotion strategies, developing a communications strategy, budgeting and setting long-term goals. Marketing practice is based on the marketing of product, sales, production, market orientation and societal marketing. Advertising is sponsored marketing in the form of audio or visual communication to promote the sale of a product, a service or an idea. It is communicated through various mass media platforms such as newspapers, magazines, television, social media, websites or blogs.