The amazing story of a man who rose from utter failure to overwhelming success in just a few years-and the simple secrets he used to do it. A failure as a life insurance salesman at the age of twenty-nine, Frank Bettger became in the following years one of America's outstanding successes. Here are his personal experiences and the principles of selling as he applied them, that made him one of the country's greatest salesmen. Here are the 13 principles that enabled Frank Bettger to rise from being an unsuccessful professional baseball player to the point where he was acknowledged to be one of the great salesmen of his day-a sales expert