| Publisher |
Bloomsbury Publishing India Pvt. Ltd. |
| Publication Year |
2021 |
| ISBN-13 |
9789389611502 |
| ISBN-10 |
9789389611502 |
| Binding |
Paperback |
| Number of Pages |
244 Pages |
| Language |
(English) |
| Weight (grms) |
250 |
Marketing does not entail a private conversation with a customer. Rather, it is more like a loud communication in the middle of a crowded park where passers-by and interested parties feel free to jump in. So how do you then engage with customers in a crowded marketplace as other challenges, such as diminishing marketing spend and maximising the return on the marketing investment, continue to plague marketers and leaders?
Jessie Paul
Jessie has 25 years of experience in marketing. She was Global Brand Manager of Infosys, headed marketing for iGATE (now a part of CapGemini) and Chief Marketing Officer of Wipro Technologies. In 2010, Jessie Paul founded Paul Writer, a marketing advisory firm that works with global and Indian clients to maximize marketing impact. She is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels and Bajaj Consumer Care. She holds an MBA from Indian Institute of Management, Calcutta, and a bachelor's degree from National Institute of Technology, Trichy.
Jessie Paul
Bloomsbury Publishing India Pvt. Ltd.