A RIVETING ACCOUNT OF HOW A POPULARLY ELECTED LEADER HAS STEERED THE WORLD’S LARGEST DEMOCRACY TOWARD AUTHORITARIANISM AND INTOLERANCE Over the past two decades, Hindu nationalism has been coupled with a form of national-populism that has proved to be potent at the polls—first in Gujarat and then in India at large. One man has been the driver of this change: Narendra Modi. He evolved a highly personalized political style, seducing Indians with the promise of development on the one hand and polarizing the electorate along ethno-religious lines on the other. Both facets of his particular national-populism were communicated directly to voters through numerous and diverse channels of communication that have come to saturate the public space