With the ever-increasing demand for machine learning and programming professionals, it's prime time to invest in the field. This book will help you in this endeavor, focusing specifically on text data and human language by steering a middle path among the various textbooks that present complicated theoretical concepts or focus disproportionately on Python code. A good metaphor this work builds upon is the relationship between an experienced craftsperson and their trainee. Based on the current problem, the former picks a tool from the toolbox, explains its utility, and puts it into action. This approach will help you to identify at least one practical use for each method or technique presented. The content unfolds in ten chapters, each discussing one specific case study. For this reason, the book is solution-oriented. It's accompanied by Python code in the form of Jupyter notebooks to help you obtain hands-on experience. A recurring pattern in the chapters of this book is helping you get some intuition on the data and then implement and contrast various solutions.