Principles of Marketing

Author:

Philip Kotler

Publisher:

PEARSON INDIA EDUCATION SERVICES PRIVATE LIMITED

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Publisher	PEARSON INDIA EDUCATION SERVICES PRIVATE LIMITED
Publication Year	2015
ISBN-13	9781292092485
ISBN-10	9781292092485
Binding	Paperback
Number of Pages	736 Pages
Language	(English)
Dimensions (Cms)	29 X 21 X 2.9
Weight (grms)	1430

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Philip Kotler

Philip Kotler is S. C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management, North-western University. He received his master’s degree at the University of Chicago and his PhD at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Pearson), now in its 15th Edition and the most widely used marketing textbook in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.