Product Policy and Brand Management: Text and Cases, 4th ed.

Author:

AVINASH K. CHITALE

Publisher:

PHI Learning Pvt. Ltd.

Rs755 Rs795 5% OFF

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Publisher

PHI Learning Pvt. Ltd.

Publication Year 2020
ISBN-13

9789389347500

ISBN-10 9789389347500
Binding

Paperback

Number of Pages 373 Pages
Language (English)
Dimensions (Cms) 24.2 X 16.2 X 2.2
Weight (grms) 540
This comprehensive and well-organized book introduces the essential concepts and principles of project management. Divided into six parts— Part I - Introduction Part II - Idea Generation and Initiation Part III - Project Planning Part IV - Project Impleme

AVINASH K. CHITALE

AVINASH K. CHITALE, PPhD, is Academic Advisor, and former Director, GovindramSeksaria Institute of Management and Research, Indore. Earlier, he has been Professor and Head in the Department of Industrial Engineering and Management at Shri GovindramSeksaria Institute of Technology and Science (SGSITS), Indore. Dr. Chitale has authored five books, including the present title, which have been published by PHI Learning. In a career spanning over four decades, Dr. Chitale has supervised about 80 Masters Dissertations and guided 15 Ph.D. theses in various areas of management and technology.
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